HOKA Design Challenge
2025
Spring
A store concept built from HOKA’s iconic swoosh form
The Idea
While applying for a brand manager role, I explored how HOKA’s swoosh form could extend beyond products into the store environment.
The Creation
I designed a bench and a shoe display shelf using the swoosh as the base form. Each piece is both sculptural and functional, inviting customers to sit, explore, and engage with the brand.
The Tools
Modeled and rendered fully in Blender, with a complete store environment built to showcase the concept.
The Final Product
The result is a bold, brand-driven store concept that turns HOKA’s identity into sculptural, functional elements customers can use and enjoy.
