HOKA Design Challenge
2025
Spring
A retail concept built from HOKA’s iconic swoosh form
The Idea
While applying for a brand manager role, I explored how HOKA’s signature swoosh could move beyond footwear and shape the store environment itself.
The Creation
I designed a bench and display shelf using the swoosh as the base form. Each piece was intended to be both sculptural and functional, giving customers a place to sit, browse, and connect with the brand.
The Tools
The full store environment was modeled and rendered in Blender, allowing me to explore scale, lighting, and atmosphere.
The Final Product
A bold retail concept that translates HOKA’s identity into architectural forms. By turning the swoosh into furniture, the space becomes a brand experience as much as a store.
