Lego X Porsche
2025
Summer
From tiny bricks to turbocharged dreams, re-imagining what belongs in a dealership
The Idea
I’ve loved Porsche and LEGO since I was a kid. The dealership was the perfect place to bring them together. A life-size LEGO car in the showroom turns that passion into a playful, eye-catching scene.
The Creation
I captured an empty showroom and HDRI on site, imported a LEGO Porsche model from Bricklink into Blender, and composited it seamlessly into the scene with After Effects.
The Tools
I used Blender for 3D integration and motion tracking, After Effects for compositing, and HDRI photography to match the light and reflections of the dealership.
The Final Product
I produced a realistic video of a LEGO Porsche parked among real ones. It looks like an installation piece, but functions as content built to surprise, delight, and drive social engagement.