Groovy Al’s
2025
Summer
A playful record-inspired design that gave a neighborhood shop its first bold voice online.
The Idea
Groovy Al’s passion for vinyl inspired me to design a free ad for the store’s first sidewalk sale, aiming for something bold, approachable, and full of energy.
The Creation
The project became a graphic design exercise, layering typography over randomized record textures to create a striking and legible composition.
The Tools
A custom record label atlas provided the textures, paired with typographic design to produce both digital and print-ready layouts.
The Final Product
The finished design went live as a post, combining bold type with playful textures to capture the excitement of the sale and give the store a vibrant online presence.